iMessage Tapback Expansion
Interested in designing within a brand's identity and creating a custom icon set, I expanded Apple's fleet of iMessage tapback reactions.
![](https://freight.cargo.site/t/original/i/16d3ba4e4e9b281b23f96f67715eec4e4acf619e2b8efe658a87d8b6eedb3d20/WBM4XJy.png)
![](https://freight.cargo.site/t/original/i/49b6f1c02e1da12ebe575a9c970538cae1c61d5b856eeec2f6c882480b6451ed/angel.jpeg)
Inspiration Strikes
When my friend agreed to pick me up from the airport, I realized iMessage's "love" reaction didn't quite carry the meaning I wanted to convey. Looking to combine love, gratitude, and protection, I said I wished I could "angel" react instead. As such, the plane ride saw me doodling early plans for an expanded and changeable iMessage reaction icon set.
![](https://freight.cargo.site/t/original/i/272378d12a70c77c3d828c69bad917a802140256669841d3e80b4c4d771ddcce/sayLess.png)
![](https://freight.cargo.site/t/original/i/594056738375f2d4109e0581d7842240929b1509a5a6cc0c779cf359ef3f4b41/sayMore.png)
Implementation
In order to design a minimum viable product, I adapted existing Apple screens, designed 30 sample icons, and created a workflow where a user can swap out their six core reaction icons.
![](https://freight.cargo.site/t/original/i/67627ae6eb60fa48ba3e8efd1c81e3899c38df13e4156d5d0b77c83863cbaf16/OLq7fAW.png)
Working off the existing macOS and iOS mental map, a user can hold down an icon—making it shake—to open the menu that shows replacement icons. I added a search bar, because I envision a future, shippable iteration that includes more icons than the sample set I designed.
![](https://freight.cargo.site/t/original/i/f45e9b2402d3b6e48e214fbbdad074d2aacb6ccc3ca9b832f98aee410e77cdbf/laptop.png)
![](https://freight.cargo.site/t/original/i/86c9bab285182399d8b8f15af22c7ce76faaf46e13c8aa2140190e989a27e952/phune.png)
In the end, I designed 30 tapbacks in addition to the original six. Tapbacks are distinct from emojis, conveying reactions rather than emotions. As such, I stayed away from people and expressions. However, I attempted to make them abstract and wide ranging, allowing each user to put a unique spin on their communication style.
![](https://freight.cargo.site/t/original/i/a39c0ee65e28db36f955a99d802a859dae2cfd05e950bd22bd7b2e1721d2a97e/alltaps.png)